SUSANNA ABEL DESIGN
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Hideaway Website Redesign

Hideaway Website Redesign

I was approached by this South London jazz bar & restaurant to revamp their website.
Taking inspiration and elements from the physical space, I proposed to bring them to the website to keep the look coherent and give more of a feel of what to expect when you go to the bar.

Original Website and physical venue

Proposed Redesign

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  • Menu bar AND HEADINGS were smartened up using a solid strip of colour and light lines which tie in with cinema style lettering at the actual venue
  • HEADER BACKGROUND to be a looped, blurred video of the restaurant / bar and stage area with tables set and candles lit to give the feel of the actual venue
  • Social icons simplified and unified using Hideaway orange
  • Attention drawn to HEADINGS by use of logo icon
  • PROMOTIONS & SPECIAL DATES to be set along right hand column for ease of viewing and navigation
  • MAIN TEXT ordered into a solid justified column for ease of reading. Visual hierarchy added by use of font weights / colours to draw your eye to specific information.
  • LOGO at the bottom right to ‘throb / glow’ to draw attention down the page and also add interest

Header and menu bar

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Footer with "glowing" logo

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  • Portfolio
    • Art Direction >
      • Christmas Art Direction
      • Valentinne's Photoshoot
    • Branding >
      • Airtest Southeast
      • Brood62
      • Ladybird Bar
      • NxtGen Branding Concept
    • Corporate Design >
      • British American Business
      • City Lit
      • Back Catalogue
      • Financial Awards
      • Newby Catalogue
    • Digital >
      • Digital Campaigns
      • Motion Design >
        • Save the Date
        • Fine Art Christmas Trailer
      • Social Campaigns
      • Website Design
    • Event Space >
      • Event Space - Caffe Culture 2017
      • Lapada Tea Room
    • Packaging >
      • Crown Assortment Tea Packaging
      • Flowering Tea Box
      • Paper Cups
      • Swiss Folk Art Sleeve
      • Year of the Rat Caddy
      • Zodiac Tea Caddies
    • Misc >
      • Posters & Invites
      • Restaurant Menus
      • Tiger Christmas
  • Contact