SUSANNA ABEL DESIGN
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      • Crown Assortment Tea Packaging
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      • Year of the Rat Caddy
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NXTGEN Fitness Branding

Branding concept and logo for a start-up gym. The aim was to attract trendy, health-conscious city types.
A punchy, clean look which was both male & female friendly was chosen.
KEYWORDS: UNISEX • CONFIDENT • UNDERSTATED • ON-TREND • BRAND AWARE • CLASSY

Final Logo Design

FULL LOGO
To be used on all marketing material, website etc.
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EMBLEM
To be used on smaller items such as clothes tags, as a complimentary addition to the main logo, and as a design element to add interest such as on the uniform sleeve.
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Branding Ideas

DAY PASS
Day Pass Tattoo / Stamp for trial members or friends of members
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UNIFORM
Unisex design which can be used across both male & female tailored cuts.
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WEBSITE
Website to be clean, simple and easy to navigate. It should be in-keeping with the look and feel of the rest of the brand.
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PRINTED LITERATURE
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ICONS
A set of 4 hand drawn icons were created in the brand style, with additional ones in the pipeline to represent different elements
of the business.
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  • Portfolio
    • Art Direction >
      • Christmas Art Direction
      • Valentinne's Photoshoot
    • Branding >
      • Airtest Southeast
      • Brood62
      • Ladybird Bar
      • Logo for London Art Live
      • NxtGen Branding Concept
      • Zion Branding Concept
    • Corporate Design >
      • British American Business
      • City Lit
      • Back Catalogue
      • Financial Awards
      • Newby Catalogue
    • Digital >
      • Digital Campaigns
      • Motion Design >
        • Save the Date
        • Fine Art Christmas Trailer
      • Social Campaigns
      • Website Design
    • Event Space >
      • Event Space - Caffe Culture 2017
      • Lapada Tea Room
    • Packaging >
      • Crown Assortment Tea Packaging
      • Flowering Tea Box
      • Paper Cups
      • Swiss Folk Art Sleeve
      • Year of the Rat Caddy
      • Zodiac Tea Caddies
    • Misc >
      • Posters & Invites
      • Restaurant Menus
      • Tiger Christmas
  • Contact