NXTGEN Fitness Branding
Branding concept and logo for a start-up gym. The aim was to attract trendy, health-conscious city types.
A punchy, clean look which was both male & female friendly was chosen.
A punchy, clean look which was both male & female friendly was chosen.
KEYWORDS: UNISEX • CONFIDENT • UNDERSTATED • ON-TREND • BRAND AWARE • CLASSY
Final Logo Design
FULL LOGO
To be used on all marketing material, website etc.
To be used on all marketing material, website etc.
EMBLEM
To be used on smaller items such as clothes tags, as a complimentary addition to the main logo, and as a design element to add interest such as on the uniform sleeve.
To be used on smaller items such as clothes tags, as a complimentary addition to the main logo, and as a design element to add interest such as on the uniform sleeve.
Branding Ideas
DAY PASS
Day Pass Tattoo / Stamp for trial members or friends of members
Day Pass Tattoo / Stamp for trial members or friends of members
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UNIFORM
Unisex design which can be used across both male & female tailored cuts.
Unisex design which can be used across both male & female tailored cuts.
WEBSITE
Website to be clean, simple and easy to navigate. It should be in-keeping with the look and feel of the rest of the brand.
Website to be clean, simple and easy to navigate. It should be in-keeping with the look and feel of the rest of the brand.
PRINTED LITERATURE
ICONS
A set of 4 hand drawn icons were created in the brand style, with additional ones in the pipeline to represent different elements
of the business.
A set of 4 hand drawn icons were created in the brand style, with additional ones in the pipeline to represent different elements
of the business.
