SUSANNA ABEL DESIGN
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SOCIAL CAMPAIGN DESIGN

Social Campaign

Digital campaign to promote the Newby Teas & Matthew Williamson Collaboration project.
In the first collaboration of its kind, multi award-winning British designer Matthew Williamson partnered with Newby London, to produce a range of high-quality tea blends accompanied by a capsule collection of limited edition teaware – a collection named 'Newby by Matthew Williamson'.

Planning out the Instagram campaign, I designed a set of social posts building up to the “final reveal”.
These visuals were adapted to run concurrently across Facebook and Twitter.
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Post Plan

1. “Coming Soon” Post. Starting off subtley with just a hint of the Matthew Williamson illustration.

2. All subsequent posts to carry Matthew Williamson butterfly as a link back to the “Coming Soon”.

3. “3 & 10 Days” post - to take up the space of 3 Insta posts, adding impact and grabbing attention.

4. "It's Arrived" post revealing the full scope of the design, to be set over 9 social squares to make full feature.

5. Finally showing off the actual product photography.
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  • Portfolio
    • Art Direction >
      • Christmas Art Direction
      • Valentinne's Photoshoot
    • Branding >
      • Airtest Southeast
      • Brood62
      • Ladybird Bar
      • NxtGen Branding Concept
    • Corporate Design >
      • British American Business
      • City Lit
      • Back Catalogue
      • Financial Awards
      • Newby Catalogue
    • Digital >
      • Digital Campaigns
      • Motion Design >
        • Save the Date
        • Fine Art Christmas Trailer
      • Social Campaigns
      • Website Design
    • Event Space >
      • Event Space - Caffe Culture 2017
      • Lapada Tea Room
    • Packaging >
      • Crown Assortment Tea Packaging
      • Flowering Tea Box
      • Paper Cups
      • Swiss Folk Art Sleeve
      • Year of the Rat Caddy
      • Zodiac Tea Caddies
    • Misc >
      • Posters & Invites
      • Restaurant Menus
      • Tiger Christmas
  • Contact