SUSANNA ABEL DESIGN
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Art Direction - Autumn Themed 2019

Photography is vital in showcasing a product at it's best.
For the Newby Teas Autumn 2019 shoot I was employed to choose a theme to tie all products together, then to provide a mood board, a props list and finally direct a photoshoot for cohesive presentation across the board.

CREATIVE THINKING FOR A SMALL BUDGET

In order to make the most of a small budget I decided it was a good idea to arrange the shoot so that all elements were versatile and could be removed and replaced where needed. This way the same photo can be manipulated after the shoot to achieve a wide array of visual styles. It can aso be cropped for any format and text can be placed where needed.

PLAIN IMAGE

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FULL STYLED SHOT

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 ALLOWING FOR VERSATILITY AND CREATIVITY

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Photography by Atrid Templier
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  • Portfolio
    • Art Direction >
      • Christmas Art Direction
      • Valentinne's Photoshoot
    • Branding >
      • Airtest Southeast
      • Brood62
      • Ladybird Bar
      • Logo for London Art Live
      • NxtGen Branding Concept
      • Zion Branding Concept
    • Corporate Design >
      • British American Business
      • City Lit
      • Back Catalogue
      • Financial Awards
      • Newby Catalogue
    • Digital >
      • Digital Campaigns
      • Motion Design >
        • Save the Date
        • Fine Art Christmas Trailer
      • Social Campaigns
      • Website Design
    • Event Space >
      • Event Space - Caffe Culture 2017
      • Lapada Tea Room
    • Packaging >
      • Crown Assortment Tea Packaging
      • Flowering Tea Box
      • Paper Cups
      • Swiss Folk Art Sleeve
      • Year of the Rat Caddy
      • Zodiac Tea Caddies
    • Misc >
      • Posters & Invites
      • Restaurant Menus
      • Tiger Christmas
  • Contact